What is Search Engine Optimization (SEO)

SEO stands for Search Engine Optimization, and it describes the logic behind the ranking of websites when you perform a search on a particular search engine. Although it may seem tedious and painful at the start, SEO can actually be rather fun and easy to implement.

In short, SEO can be defined as a marketing technique that helps increase the quantity and quality of the traffic to your site.

SEO (or search engine optimization) describes a series of steps that you can take to rank higher on Google and thus get free organic traffic from various search queries.

Advanced Keywords Search

SEO begins with picking the right keywords (which you can very well find using Google’s Keyword Planner or Ahrefs). My strategy there is to start by picking medium to low competition keywords and then slowly build up my post to target more competitive terms.

If you are looking to rank then you should definitely include LSI keywords (keywords that are synonyms to your target terms).

Semrush: The best tools about SEM Rush are the link analysis and and keyword analysis tools. The keyword and link reports, comparisons, and dashboards are very robust in SEMRush so you can get very broad information from dashboards are get very granular with specific back linking or keyword analysis reports.

If you do In-House SEO and Digital marketing I highly recommend using SEMrush. It has great features from both a monitoring standpoint and working standpoint.

SEMRush allows me to have a second opinion when it comes to SEO tools and techniques. It also provides a valuable keyword analysis tool. Additionally, it allows me to build links for local SEO which has been a huge help with local SEO link-building and monitoring. It allows me to monitor my back links in-depth to ensure that I don't have spammy or poor links connecting to my site, and to search for the best place to create new local links.

The SEMrush dashboard is very straightforward. The first thing you see is a snapshot of Domain Analytics showing a quick breakdown of current keywords and traffic coming from organic and paid sources. Below that are widgets for each facet of your most recent SEO project. So for my PCMag test project, I was presented with boxes for me to set up tools like position tracking, a periodic site audit, backlink auditing, and brand monitoring. While tools like Moz and Ahrefs also integrate with social media sources and conduct brand monitoring and mention tracking, SEMrush is the only SEO tool I tested that can also double as a social listening platform.

The main SEMrush left-hand navigation bar has five main tabs: Domain Analytics, Keyword Analytics, Project, its Lead Generation Tool, and My Reports. This wave of reviews is focused primarily on ad-hoc keyword research, because that's what business users will find themselves using most often when identifying the best possible search engine results pages (SERP) to target with an rank optimization strategy. As such, I focused my testing largely on SEMrush's Keyword Analytics tooling.

SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.

SEO isn't just about building search engine-friendly websites. It's about making your site better for people too. At Moz we believe these principles go hand-in-hand.

This guide is designed to describe all areas of SEO—from finding the terms and phrases (keywords) that generate traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site. If you are confused about this stuff, you are not alone, and we're here to help.

Search engines are smart, but they still need help. The major engines are always working to improve their technology to crawl the web more deeply and return better results to users. However, there is a limit to how search engines can operate. Whereas the right SEO can net you thousands of visitors and increased attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal.

In addition to making content available to search engines, SEO also helps boost rankings so that content will be placed where searchers will more readily find it. The Internet is becoming increasingly competitive, and those companies who perform SEO will have a decided advantage in visitors and customers.

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